Saturday, November 12, 2011

the future of bicycle helmets??



Hövding is a bicycle helmet unlike any other currently on the market. It's ergonomic, it's practical, it complies with all the safety requirements, and it's also subtle and blends in with what else you are wearing.

Hövding is a collar for bicyclists, worn around the neck. The collar contains a folded up airbag that you'll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the bicyclist's head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a bicyclist in an accident.

The actual collar is the visible part of the invention. It's covered by a removable shell that you can change to match your outfit, and we'll be launching new designs all the time. Hövding is a practical accessory that's easy to carry around, it's got a great-looking yet subtle design, and it will save your life.


  1. love the bicycling specific attire on the model...very practical.

  2. Looking at those arms - must be a climber. Wonder what the non-inflated collar looks like?

  3. There are more pics of the device at the link above. It looks like a bulky neck brace. I'm sure it's really comfortable to wear, especially on long hot days in the saddle with all sorts of climbing.